Lip sync battle, a musical reality competition, was brought to the shores of Africa by MTV Base and we were briefed with breaking the internet for the launch.
We wanted people to see their favourite celebrities like they’ve never seen them before so we dominated the timelines, amplified the FOMO and got everybody talking about #LSBAfrica.
We created content for social media and captured unique behind the scenes footage that viewers normally wouldn’t see; this ranged from disasters in the dressing room to spontaneous dance-offs backstage with the Lip Sync Battle Africa talent and crew.
To give the American show an African touch, we drew inspiration from African geometric patterns and created a diamond shape lock up for the style guide.
We achieved 3x the engagement rate of videos on Facebook with 14%.