For the last 20 years, Cadbury has stood for all things joyful, But how do we repeat this success with a YouTube generation?
We chose the funniest YouTube clips, with millions of views, and by matching the detail of these funny videos,
made preroll ads,
that we place before each one.
Showing what sparked these joyful moments and creating a seamless brand link between the preroll and actual clip.
Successfully targeting moments of joy to a mass audience and making YouTube an even more joyful place to be.