The Challenge

On June 16 1976, young South Africans changed the course of our history. To honour this day, BET Africa wanted to show just how far we have come.

The Solution

To highlight how the legacy of the youth of 76’ gave rise to the unlimited possibilities for the youth of 2016; we created animated GIFs, that told the story of how these two eras are closely intertwined.
The heroes of our past were connected with the young hustlers who are living the change our heroes fought so hard for.
A single quote connected the past and the present and finished off with a logo that was inspired by a circle – the never ending link.

The Results

The campaign achieved organic Twitter Retweets from Cassper Nyovest, Sizwe Dhlomo, Bonang Matheba & Simphiwe Dana.
We achieved 3x the engagement rate of posts on Facebook with 9%.